INTRODUCTION

Basic visual communication and introduction to the design process.

In the introduction of the course we will cover the following:

• Visual Elements

• Composition

• Visual Perception

• Introduction to Colour Theory

Through interactive lectures and exploratory exercises, the students will be able to understand the basics of visual communication and perception.

The students will work with photography, developing the basic skills required.

EXPERIMENTATION

During this stage the students will tackle a wide range of design and drawing challenges, spanning many areas of design. The students will be introduced to industry-standard software (Adobe Illustrator, Adobe Photoshop and Adobe Indesign). This stage aims to enable the students to understand their interests and abilities in different design fields.

The experimental stage is to challenge the creativity of the students; through an established project where they will complete a variety of design work.

The students will also have the opportunity to visit a museum and/or a gallery to open their horizons in the art and design field. Through their research and documented drawings, the students will have the opportunity to design a new brand, create a space and design a fashion item.

SPECIALISATION

Students will be involved in several areas of design and engage in self-directed work. This stage aims to enable the students to conduct the project in different design fields.

At this stage, students will know which area of design interests them the most.

The specialisation stage will introduce students to the concept of working accordingly to a brief. The project will give the students an understanding of how design works in the commercial world.

Each student will participate in a project covering interior architecture, graphic design and fashion design.

PRESENTATION

The students are expected to present their self-directed project. They will also build a portfolio of their work to show prospective degree courses.